The New Family Connection Logo

Family Connection is pleased to announce the launch
of our new logo and brand identity, which you will see
throughout this publication. The new logo, which was
developed pro bono by Columbia-area designer David
Hunt, incorporates several elements that are key to Family
Connection’s rebranding process.
We wanted to make sure that families, providers and
the community understood that we serve families with
children with any special healthcare need (from asthma to
ADHD to developmental delays to cerebral palsy to a heart
defect). Thus, the new logo incorporates our new tagline,
“Making Connections for Children with Special Healthcare
Needs.” Also, we not only want to make connections
for parents, but also for the professionals who care for
children with special healthcare needs. Family Connection
desires to be “the connection” for resources, support and
education for special healthcare needs.
Just like our mission, the new logo places the Family at the
center of the circle, depicted in the logo by multi-colored
flags that represent the various systems and community
with which we encircle our families to provide them
the support and resources that they need. We hope that
this new graphic representation will help to broaden
understanding of the many ways in which we provide
services to families of children with disabilities and special
healthcare needs.

For more information on Family Connection, please click on the above title.