Coming Soon to a Theatre Near You!AMC Entertainment (AMC) and ASA have teamed up to begin testing a pilot program to bring families affected by autism a special opportunity to enjoy their favorite films in a safe and accepting environment on a monthly basis. “Sensory Friendly Films” are premiering across the country this month with a special showing of the new animated film Star Wars: Clone Wars.
Autism is a complex neurodevelopmental disability that affects a person’s ability to communicate and interact with others. It often comes with sensory challenges, such as hypersensitivity to light or sound, and children or adults affected by autism may not understand the social boundaries of movie theatre etiquette, such as not talking during the film or sitting still through most of the show.
In order to provide a more accepting and comfortable setting for this unique audience, the movie auditoriums will have their lights brought up and the sound turned down. Additionally, AMC’s “Silence is Golden®” policy will not be enforced unless the safety of the audience is questioned.
Sensory Friendly Films will pilot in 10 markets this month. Tickets prices vary by location and can be purchased on the day of the event. Each event will begin at 10 a.m. local time on August 23 in the following locations:
AMC Dutch Square 14
421 Bush River Road, Unit 80
Columbia, SC 29210
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