Webinar Title: Come learn about Michelin’s Mobility by Tweel
Date: June 17, 2025
Time: 10 a.m. – 11 a.m. EST
Webinar Description:
Bringing new assistive technology products to life requires more than just innovative engineering—it involves a deep understanding of user experiences, regulatory compliance, and strategic pathways to market. This webinar, through the examination of Michelin's Mobility by TWEEL initiative product development journey, will demonstrate how aligning clear value propositions with stakeholder engagement and robust testing can accelerate product refinement, compliance readiness, and market acceptance.
Participants will learn:
- how to engage with the end user from the outset to ensure the value proposition resonates and is in line with their expectations
- how to clearly articulate and validate value propositions that resonate with varied stakeholders
- how interactive user testing and feedback cycles lead to better functionality, safety, and satisfaction in assistive technology products
- considerations for navigating regulatory and safety frameworks (e.g., ISO, RESNA, FDA, ANSI) that impact AT devices
- the importance of working closely with others already established in the market to identify synergies and efficiencies.
Dr. Bobbie Watts Bio:
Bobbie Watts, PhD, CPE, has over 27 years of experience in the field of Industrial Engineering , Ergonomics, and Human Factors. She received her BS in Industrial Engineering from Clemson University and both her Masters and PhD in Industrial and Systems Engineering from Auburn University. Her previous work experience includes roles as the Corporate Human Factors Engineer for UPS, consultant for the USPS and American Express, the Corporate Ergonomics Manager for Coca-Cola Refreshments, and the Director of Ergonomics for Michelin Americas. She is currently an Initiative Leader with North America Michelin Innovation Lab, focused on improving mobility for all.
Initiative Logo
Dr. Joe Ott Bio:
Joseph Ott, Ph.D., ATP/RET, is the owner of Rehabilitation Engineering Consultants, LLC, a company providing expertise to help bring new assistive technology products to market. Joe has a background in Mechanical Engineering and a Ph.D. in Rehabilitation Science. He focuses on product development and testing to ensure quality assistive technology devices are designed, implemented, and safe for individuals with reduced mobility while ensuring they meet the users’ needs.
Rachell Johnson, MCD., CCC-SLP, ATP
Program Manager
SC Assistive Technology Program
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